Everything You Need to Know About Law Firm SEO
November 17, 2020
Search Engine Optimization (SEO) is one of the most sought-after online marketing services among law firms. And, yet, it’s also the most misunderstood. Over the years, we’ve worked with a number of law firm owners who swore up and down that they’d given SEO a shot. “It just doesn’t work.” The truth is that most […]
How Law Firms Can Use Educational Content for Community Outreach
December 30, 2020
How many times have you heard us (or read on our blog) talk about the value of content? We’ve also explored the importance of community outreach and community awareness. What about combining these concepts? In previous articles, we uncovered the value of unique and original content in multiple formats. One of them is educational content. […]
2020 Bilingual Law Firm PPC Recap
December 10, 2020
The year is almost over. We’re just a month short of 2021. 2020 has been a rough year in every aspect of our lives, social and business-wise. The COVID-19 pandemic has been dominating everything since late February. The US elections left their significant mark well, but life goes on, and so did digital marketing in […]
The Impact of COVID-19 on Bilingual Law Firm SEO
December 7, 2020
2020 has been a year nobody could have predicted, with the COVID-19 pandemic dominating all aspects of our lives. These unprecedented times lead to severe changes in the way we conduct business and how consumers search for services. That being said, digital marketing has been one of the most effective tools for Law Firms that […]
How Law Firms Can Use Google Ads Auction Insights
December 1, 2020
Digital marketing for Law Firms and PPC can be a somewhat competitive scene. Several Attorneys target similar keywords and aim for the top spot with one goal in mind. Conversions and new signed cases. Are you paying attention to the details that will help you stay steps ahead of the competition? Suppose you are already […]
The Impact of COVID-19 on Bilingual Personal Injury PPC – 2
November 24, 2020
The COVID-19 pandemic is continuously changing our lives, and despite some optimistic predictions, we are still facing its devastating reality in our personal, social, and business lives. How has it evolved since late February, and how is it affecting Pay Per Click for Personal Injury Law Firms? Earlier this year, during the summer, we dedicated […]
Are Local Services Ads a Good Investment for Your Law Firm?
November 9, 2020
If you’re like most business owners, learning that there’s a new option for marketing your law firm should definitely grab your interest. If you heard the option comes from Google, you’d be nothing short of thrilled. So, if you’ve already heard of Google’s Local Services Ads (LSAs), you may already be looking for room in […]