Law Firm SEO: Core Web Vitals as a Ranking Factor
March 7, 2021
Editor’s note: This post was originally published on March 7th, 2021, and was updated on May 15th, and July 23rd, 2021 for accuracy and comprehensiveness. A few months ago, back in May 2020, Google announced that they’d start implementing a new algorithm judging websites on the UX (User Experience) they’re providing to searchers/visitors. These metrics […]
Texas Blackout: The Next Big Class-Action Lawsuit
February 27, 2021
Last week, starting on February 15 and continuing for several days, an unprecedented winter storm stuck Texas and other central and southern states). The winter storm and some potentially questionable decisions left millions of people without electricity for several days, searching for the basics. The effects of the blackout caused severe damage and led people […]
Google My Business and Local Pack Updates in Early 2021
February 23, 2021
Google has started the year strong, introducing updates and changes in several parts of its offerings and services range. A few of them are local SEO, local pack search results, and Google My Business (GMB). Can these updates make your life easier and positively affect your law firm? 2021 is the year we’ve all been […]
How to Optimize Your Law Firm’s Online Campaigns for Conversions
February 23, 2021
You can measure the success of digital marketing for law firms, whether it’s PPC or SEO, in various ways. It can be website traffic, unique visitors, bounce rate, CPC (Cost Per Click), or CPA (Cost Per Acquisition). However, in the end, it all boils down to conversions; in other words, signed cases and new clients. […]
2021 Google Ads Updates Your Law Firm Should Be Aware Of
February 13, 2021
Google Ads is one of the top options for law firms aiming for sustainable growth through marketing. The COVID-19 pandemic has changed our lives in so many ways. Among the most impacted marketing aspects is the continuously growing importance of digital components. As the leading search network, Google understands the current environment and is trying […]
How to sign Hispanic clients without speaking Spanish
February 11, 2021
Law firms that want to increase their caseload and aim for sustainable growth look for ways to expand through marketing. Be it traditional strategies like TV, radio, and billboards, or digital marketing methods like PPC and SEO. If you’re an ambitious attorney, you have to find the right fit for your firm and location. Part […]