How Law Firms Can Advocate for House Bill 19
April 12, 2021
Trucking accidents can be among the most devastating experiences for any individual that has been involved. Attorneys have been on the side of injured people, fighting for their rights, often against insurance companies. What happens, though, when the rights and benefits of those harmed or in danger are at stake? For the past few years, […]
Google Advertiser Identity Verification for Law Firms
April 2, 2021
Google constantly tries to improve its service quality, offering transparency and seamless experiences to its customers/users. In that vein, the internet behemoth is committed to providing extended choices and control over ads and has, therefore, started verifying advertisers’ identities. Transparency isn’t a new concept in Google Ads. The company has long offered the option for […]
The Most Common Critical Law Firm SEO Mistakes
April 2, 2021
Law Firm digital marketing is a complex task, and you can follow multiple paths on the road to success. We often discuss PPC topics on our blog, but we don’t work in silos and consider law firm SEO to be equally important. Today, we’re back with another guide on search engine optimization for attorneys, explaining […]
Mass Tort Legal Marketing Trends for 2021
March 28, 2021
Mass torts can be one of the most profitable opportunities out there for law firms that want to invest, grow, and aim for maximum potential. What are the newest and hottest torts in 2021? How can you approach them through digital marketing, and what are the most recent developments? Last summer, in July ‘20, we […]
How to Manage Your Law Firm’s GMB Reviews
March 28, 2021
Every law firm can benefit from a well-structured, thorough reputation management strategy. Reviews matter for prospective clients in any stage of their journey, whether they’re in the initial research phase or ready to commit to a decision. The quality and quantity of reviews can be one of the most decisive factors determining if an individual […]
About Google Local Campaigns for Law Firms
March 21, 2021
Google Ads, according to a significant number of legal marketing experts, ourselves included, is one of the strategies yielding the highest and fastest ROI for law firms, if done properly. Marketers, business owners, and general advertisers are constantly looking for additional ways to promote their services/products. One of the most important missions of our Nanato […]
KPIs for Successful Law Firm Google Ads Campaigns
March 21, 2021
Law firms, just like all businesses investing in Google Ads, should know that paid marketing campaigns are not a “set them and forget them” strategy. They require fine-tuning and optimizations. To ensure that your Google Ads strategy yields the maximum ROI, you should understand, monitor, and track the following KPIs (Key Performance Indicators). Clicks It […]