15 Questions to Ask Before Your Law Firm Hires a PPC Agency
May 15, 2021
Are you looking to partner with a PPC agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. Digital marketing for your law firm is a full-time job, requiring concrete skill sets and a devoted team. Some attorneys choose to do it by themselves. Others […]
U.S. Latinx Growth and Its Value for Law Firms
May 12, 2021
Law firm marketing is a complex process, requiring thorough research and carefully executed strategies that help attorneys sustain growth in the long run. Whether you’re looking to sign new cases through PPC or SEO, you need to segment your audience, identify your buyer persona, and target the most valuable prospective clients. We always talk about […]
15 Questions to Ask Before Your Law Firm Hires an SEO Agency
May 12, 2021
Are you looking to partner with an SEO agency for your law firm’s needs? In this article, we go over the questions you need to ask before deciding. When will you start seeing results? This is often considered the million-dollar question for SEO. Search engine optimization is a continuous process that needs strategic, ongoing effort […]
How to Use Google Search Console for Law Firm SEO
April 25, 2021
Law firm SEO is one of the most important, yet complex parts of an attorney’s digital marketing strategy. It’s not only about the competition, the time, and the resources commitment. It’s also about identifying the proper tools that can help you understand where the value lies and how you can capitalize on it. There are […]
Earned Media and Their Value For Law Firms
April 19, 2021
The complete marketing mix for a successful strategy includes paid media, owned media, and earned media. We’re often more concerned with paid strategies and owned strategies, like Google ads, display ads, and social media ads, as well as newsletters, SEO/website, and organic social media presence. However, people tend to forget earned media, which can be […]
The Latest Google Ads Features for Law Firms
April 11, 2021
PPC (pay-per-click), if implemented correctly, can be a significant traffic and case driver for law firms. Google Ads, with all of their components (Search Network, Display Network, YouTube), are usually the gold standard for attorneys that want to stand out. Google knows that demand is there and is constantly testing out and trying new services […]