4 Google Ad Challenges for Law Firms and How to Overcome Them
May 22, 2020
Today, we’ll dive into the complex world of Google Ads, we’ll explore the main challenges law firms face with their PPC campaigns, and we’ll develop actionable tips for success in legal PPC. Think of paid search in general, and Google Ads precisely, as a marketplace, where demand determines prices. Then, take into consideration that more […]
A Marketing Guide to Help Law Firms Adapt to the New Normal
May 15, 2020
What’s the effect of the new normality to digital marketing? In this article, we’ll explore facts and metrics, and we’ll come up with actionable tips that will help your law firm succeed in digital marketing. The ongoing COVID-19 pandemic has affected multiple sides of our life, social, and business, including the way we plan our […]
The Definitive Guide to Voice Search Optimization for Law Firms
May 15, 2020
Voice search and voice functions are not science fiction; they are gradually becoming part of our everyday lives. Is your law firm ready for a shift towards a future with Voice Search? Voice search is gaining momentum for multiple reasons. Talking to an assistant is faster and more convenient than typing, it adds a note […]
Google Call Ads: How Can You Use Them for Your Law Firm’s PPC?
May 12, 2020
Recently, Google introduced a new feature to Call Ads (formerly Call Only Ads), the URL extension. Is there an added value for your law firm’s paid digital marketing campaigns? Google offers a lot of options to professionals and companies who want to advertise their services or products. Search Ads and Display Network Ads are the […]
Google May Core Update: How Does it Affect Your Law Firm’s SEO?
May 10, 2020
Editor’s note: This post was originally published in May 10th, 2020 and was updated on May 15th, 2020 for accuracy and comprehensiveness. Google rolled a new core update in early May. After January’s update, Google introduced a new algorithmic change. Let’s find out what we know so far, how it affects your law firm’s SEO […]
Taxonomy and URL Structure for Law Firm Websites
May 10, 2020
What is website taxonomy? How will it impact your law firm’s digital marketing strategy? Is it connected to your URL structure? Best practices for your law firm SEO and SEM campaigns. Website (or URL) taxonomy is a commonly used term in the world of digital marketing and search engine optimization (SEO). However, sometimes the actual […]
Legal Reputation Management: All You Need to Know About Your Law Firm’s Reviews
May 7, 2020
Reviews are one of the deciding factors in consumer research. How can your law firm benefit from a reputation management strategy? We explore the various possibilities and give actionable tips for your law firm’s success. In today’s article, we’ll cover reviews and reputation as part of a law firm’s digital marketing. Let’s start with a […]
Facebook Supports SMBs With Ad Credits & Cash Grants. Is your law firm eligible?
May 4, 2020
Small businesses are considered the spine of the modern economy, and Facebook wants to support them with a $100 million grant. Today we give an overview of the initiative and explore tips for your law firm. In a previous article, we covered Google’s initiative to grant $340 million in Ad Credit for SMBs. Now, it’s time […]