The Value of Call-to-Action (CTA) Tracking for Your Law Firm
June 8, 2020
Are you investing in digital marketing for your law firm? Then you know that a Call-to-Action (Call, Webform, Text Message) is the step bringing you closer to your next signed clients. Are you paying the required attention to your CTA tracking? The ultimate goal of every digital marketing campaign for law firms is an increase […]
The Essential Guide to Google Local Services Ads (LSAs) for Lawyers
June 5, 2020
Editor’s note: This post was originally published in June 6th, 2020 and was updated on August 14th, 2020 for accuracy and comprehensiveness. What matters more than getting in front of your local community? Did you know that you can reach your audience and attract more qualified leads with Google Local Services Ads for Lawyers? Google […]
6 Smart Ways to Spend Your Law Firm’s Ad Credits for Google Ads
June 3, 2020
Did you want your share of the $340m Google offered to small businesses in Ad Credits? How does Google hand out the Ad credits, and what should you do with it? Back in April, Google announced its initiative to support SMBs with $340m in Ad Credits. In our previous article, we explained all you need […]
8 Common Law Firm Google Ad Mistakes and How to Avoid Them
June 1, 2020
Return On Investment is the top priority for every PPC campaign. If you want to maximize your law firm’s ROI with Google Ads, you need to reevaluate these 8 ways that might be costing you money. As digital marketing professionals, we’ve heard multiple stories of law firms that haven’t been able to succeed with their […]
5 Tips on How to Rank Your Law Firm for Featured Snippets
May 30, 2020
Editor’s note: This post was originally published in May 30th, 2020 and was updated on June 5th, 2020, and July 15th, 2021, for accuracy and comprehensiveness. What are featured snippets? How can you elevate your law firm’s organic results to get that spot? Today, we come up with 5 actionable tips for your legal SEO […]
The Role of Negative Keywords in PPC Campaigns for Law Firms
May 30, 2020
What makes a good PPC campaign yield great results for your law firm? There are numerous factors and tools that you need to consider when deciding to invest in Search Engine Marketing, and your negative keywords are one of them. Start with market research and identify the right high intent keywords you want to target […]
The Ultimate Guide to YouTube Ads for Law Firms
May 27, 2020
Have you considered Google’s video platform, YouTube, for your law firm’s digital marketing? Today, we’ll explore the possibilities YouTube offers and how they can be beneficial for both brand awareness and engagement with your law firm’s community. In previous articles, we’ve covered various aspects around PPC, including the Display Network and its importance for law […]
The Straightforward Guide to Google Display Ads for Law Firms
May 23, 2020
Most of the time, when thinking about digital marketing, the first options that will come to mind are Search Engine Optimization for organic traffic, and Search Engine Marketing (Search Network Ads) for paid campaigns. In previous articles, we covered the importance of running highly relevant PPC campaigns in English and Spanish while last week we […]
The Essential Guide to Google Ads Search Network Ad Formats for Law Firms
May 22, 2020
In today’s article, we’ll explore the different types of Search Network Ads. What are they and how to use them for your law firm’s digital marketing? Tips and best practices for your legal digital strategy. What is the Search Network? When referring to the Google Search Network, we mean a group of websites where you […]