Getting Started with Your Law Firm’s Hispanic Marketing Strategy
June 20, 2020
Would it make life a lot easier if your law firm were able to effortlessly generate new clients on a regular basis? (Hint: yes). Would it help profitability if you didn’t have to spend so much money on acquiring these new clients? (Again, the answer is “yes”) What if you could focus on clients who […]
Why Every Law Firm Must Focus on Hispanic Clients
June 20, 2020
Everyone knows that growing a business means understanding which demographics will help it grow the most. And yet, many law firms don’t segment their markets to include important cultural differentiators. Instead, most only focus on age, gender, and location. This is a huge mistake, though, as the U.S. Hispanic population is arguably the most important […]
Your Law Firm Needs a Video Marketing Strategy
June 20, 2020
Back in 1979, the Buggles fatefully informed the world that, sadly, “Video killed the radio star.” (Moment of silence) Fast forward more than 40 years, and it appears video is up to its old tricks. Since COVID-19 began ruining everything, the popularity of video calls has skyrocketed for everything from interacting with others face-to-face (whether […]
DACA Cases: The Next Big Opportunity for Immigration Firms
June 19, 2020
Are you an Attorney handling Immigration Cases? June 18, signaled a great win for DACA and you should be prepared for the new cases that require your help. Thursday, June 18, will be staying in history as a great win for equal chances and the young generations. DACA stands for Deferred Action for Childhood Arrivals, […]
Why Drive Your Law Firm’s PPC Traffic to Landing Pages
June 18, 2020
Editor’s note: This post was originally published on June 20th, 2020, and was updated on July 23rd, 2021, for accuracy and comprehensiveness. What is a landing page, and how is it associated with your law firm’s Google Ads campaigns. In this article, we’ll explore the value of landing pages, and we’ll explain why you shouldn’t […]
A Guide to Local Citation Management for Law Firms
June 13, 2020
Local Citations are any online mention of your law firm’s details, name, address, URL, and phone number. What are their purposes, and how can your law firm benefit from a solid local citations strategy? Localization and geotargeting are critical components of every law firm’s digital marketing strategy. Multiple factors can influence an Attorney’s local digital […]
The Value of Transcreation in Hispanic Legal Digital Marketing
June 12, 2020
Creating content that is appealing to Hispanic audiences requires much more than a simple translation of your existing material. Learn why transcreation is an important asset for your law firm’s bilingual digital marketing efforts. There are numerous reasons why your law firm should run digital marketing campaigns in Spanish, but to do it effectively, you […]